Bottled raw juice – a convenient blast of healthy nectar, or organic diabetes water?

We love Suja Juice because in a matter of years it exploded from a niche endcap in Whole Foods to virtually every supermarket across the country.

Where once we only had Naked Juice and expensive BluePrint Cleanse, now we can grab some bottles at Target and Safeway/Vons/Pavilions for a few dollars.

One of the biggest inventions of the past two decades has been the invention of high pressure processing (HPP), which has had a huge influence on raw juices.

According to Goodnature:

According to some studies, HPP has at least a minor affect on nutrient content, with “remaining contents in the range of 87% to 100%.” Enzyme residual activity varies depending on the enzyme being tested and the settings of the HPP process, with majority of residual activity levels “lying in the 20%-60% range.”

It should also be noted that these tests were done immediately after the HPP process, and whether these numbers hold up several weeks later is questionable. Nutrients in raw juice begin to break down in a matter of days, so I assume this is the same with HPP juice, however I cannot find any data on this so it is only my opinion.

So is Suja Juice healthy?

If you’re drinking green juice or juices with low sugar content, they tend to be much healthier than sweet fruit juice like apple or orange juice, which is best consumed with its fiber in tact.

And there’s some good evidence on HPP preserving nutrition. According to CivilEats:

At the smaller, Los Angeles-based Pressed Juicery, CEO Hayden Slater thought HPP might help the company serve more people than could be reached through stores in Los Angeles and San Francisco and the overnight ice-pack deliveries Pressed sent to the rest of the country. Slater also wanted to make sure the juice didn’t change.

“We engaged researchers at UCLA to do pretty extensive medical trials with us,” he said. “Doing the research totally validated it for us. We had hoped that the nutritional value wouldn’t change. And it didn’t.”

So yes, Suja Juice is healthy.

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